Raissa Gerona is the Chief Brand Officer of RVLV Group (NYSE: RVLV) which owns and operates online retailers REVOLVE.com and FWRD.com. She is also the Co-Founder of Alliance Apparel which REVOLVE acquired in 2014. Ms. Gerona has been the driving force behind REVOLVE’s marketing strategy and execution. She is responsible for pioneering REVOLVE’s influencer marketing strategy and built a differentiated brand through social media and experiential events. Ms. Gerona also oversees brand marketing for more than 20 REVOLVE owned brands. She led the establishment of REVOLVE’s owned brand collaborations with global lifestyle influencers such as Chrissy Teigen, Nicole Richie, Aimee Song, and Camila Coelho. Today, she continues to lead RVLV Group’s brand strategy at the forefront of marketing to connect with the next-generation consumer. Ms. Gerona holds a Bachelor of Arts in Political Science from UC Irvine.